Book description

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range of areas including: * social media and digital marketing * the segmentation of the sport consumer market * service quality and customer satisfaction * sport consumer personalities and attitudes * the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
  • Release date: 02.08.2016
  • Author:
  • Publisher: Taylor & Francis Ltd
  • ISBN: 9781138912496
  • 344 pages
  • Book rating: 0.7 (0 votes)

Files to download

Start search files

PDF, ePub and Kindle versions

How our service works

  • Deep integration

    We cooperate with many libraries, and file hosting services. Our service is constantly finds new book and adds them to a database.

  • Compatible with all devices

    Most archives from our collection contain just three formats: PDF, ePub and Kindle. 99% of all devices work with these formats.

  • Only high-quality books

    Service is able to recognize quality and to cut e-books unreadable content. In our database, only high-quality files.

  • Download speed and availability

    Our robot checks every 15 minutes for the file on the remote server. We guarantee availability and high-speed file downloads.